304 North Cardinal St.
Dorchester Center, MA 02124
Are you looking to add more value and interactivity to your video content? If yes, then interactive videos are the way to go! Interactive videos are a powerful tool that can help you to keep your audience engaged and improve their overall experience. But what exactly are interactive videos and how do they work? Keep reading to find out everything you need to know about making interactive videos.
Interactive videos are a type of video content that allows viewers to interact with the video in a meaningful way. They are not just passive watchers – they are active participants. Interactive videos are created to engage viewers in a two-way communication process with the content, making them more engaging, instructive, and entertaining.
The viewers can interact and influence the video content by clicking, answering polls, taking quizzes, choosing different story paths and completing various other tasks to keep them engaged. The possibilities are endless with interactive videos; they allow the viewer to influence the direction and outcome of the story, and provide a more personalized experience.
Let’s say you are a marketer who needs to showcase your product’s features to your target audience, but you know that just a typical product video won’t cut it. Instead, you can create an interactive video that allows the viewers to click on the different features and get more information, complete a quiz to know whether the product is suited to their needs or watch a happy customer testimonial to get their opinions on the product. This way, the viewer is no longer just a passive observer but is an active participant in the experience.
So, how do you create interactive videos? First, you need to have a video hosting service that enables interactivity such as Wistia, Playable, or HapYak. Once you have selected your hosting platform, you need to plan your interactive video strategy and then create an interactive storyboard—that is, a visual demonstration of what the video is going to look like and how the different interactions are going to work.
Your interactive storyboard allows you to visualize your idea and identify areas where you might need more engagement. Once you have a finalized storyboard, it’s time to film your video. Keep in mind that the visual aspect of the video is necessary, and this is where creativity comes into play to enable a pleasant experience for viewers.
After filming your video, it’s time to add elements that will allow interactivity. Some of the elements include gamification layers, hotspots, clickable areas, video branching, forms, quizzes, and surveys. These elements enable the viewers to engage with the video at specific points by either clicking a button or answering a question. In other words, these elements allow for viewer interactivity.
Lastly, when you have added all your interactive elements, you should edit the video, review, and then publish it. Voila! You have successfully made an interactive video.
Strategically implemented interactive videos can help businesses in various ways. They allow companies to increase brand awareness, engage new customers, educate their audiences, and even increase their ROI. For example, if your goal is to increase brand awareness, consider creating an interactive video that tells the story of your brand, employees, or customers and their experiences. Interactive videos are perfect for companies looking to enhance their storytelling and create a personalized connection to their consumers.
Interactive videos can help your business by giving you an edge over competitors who are still using traditional video marketing strategies. You can even use data tracking and insights to see what’s working and what’s not, therefore, being able to develop more buyer-centric content that aligns with your audience.
In conclusion, interactive videos can help businesses create more engaging, interactive content that increases brand awareness, engages new customers, educates your audiences and increase ROI. They are also valuable for providing data and insights to optimize your video strategy further. While it may take some strategy and planning to create a successful interactive video, it is well worth the effort and investment. With an interactive video, you offer your audience a unique and more personalized experience that they will appreciate.
1. What types of elements can I use to create interactive videos?
The types of elements you can use are hotspots, clickable areas, video branching, gamification layers, forms, surveys, and quizzes.
2. Do interactive videos help with SEO?
Yes, interactive videos provide an excellent opportunity to improve your ranking on search engines because they lead to a better user experience.
3. What is the best platform for creating an interactive video?
The best platform for creating an interactive video depends on your specific needs, but some reliable options include Wistia, Playable, and HapYak.
4. Can interactive videos be used for B2B marketing?
Yes, B2B companies can use interactive videos to improve their product demos, training, onboarding, and other internal communications. Interactive videos are also useful for creating personalized content for your target audience.
5. What is the average cost of making an interactive video?
The cost of making interactive videos depends on various factors, including the hosting platform you choose, the video production, and the interactive features you need. It can range from $500 to $10,000 or more.